Your brand appears in some AI responses. Significant room to grow.
Score methodology: 40% overall SOV + 40% presence rate + 20% surface coverage
How often each brand appears across all 360 sampled AI responses.
| Brand | Presence Rate | Share of Voice | Responses Mentioning Brand |
|---|---|---|---|
| HubSpot (your brand) | 74% | 30.2% | 222 |
| Salesforce | 54% | 22.1% | 162 |
| Pipedrive | 46% | 18.9% | 139 |
| Zoho CRM | 44% | 18.1% | 133 |
| ActiveCampaign | 26% | 10.5% | 77 |
| Marketo | 0% | 0.1% | 1 |
Brand visibility differs across surfaces. This chart shows HubSpot's SOV vs. top competitors on each platform.
| AI Surface | Presence Rate | Share of Voice | Avg List Position | Citation Count |
|---|---|---|---|---|
| Claude / Anthropic | 68% | 31.1% | 318.8 | 4 |
| Gemini / Google | 81% | 28.9% | 35.5 | 0 |
| ChatGPT / OpenAI | 80% | 32.3% | 1.2 | 6 |
| Perplexity | 67% | 28.9% | 1.1 | 31 |
Presence rate (% of responses mentioning HubSpot) by query type and surface.
| Query Category | Claude / Anthropic | Gemini / Google | ChatGPT / OpenAI | Perplexity |
|---|---|---|---|---|
| Best-of queries | 96% | 100% | 100% | 96% |
| Competitor comparisons | 0% | 8% | 0% | 0% |
| Brand vs. competitor | 100% | 100% | 100% | 100% |
| Brand evaluation | 100% | 100% | 100% | 100% |
| How-to / educational | 11% | 78% | 67% | 0% |
| Alternative searches | 100% | 100% | 100% | 100% |
| Use-case queries | 50% | 83% | 100% | 50% |
Domains the AI surfaces cite most often when answering CRM and marketing software queries. These are the authoritative sources in this niche from the AI's perspective. Building presence on these domains is a high-ROI GEO tactic.
| # | Domain | Citation Count | % of Responses |
|---|---|---|---|
| 1 | youtube.com | 82 | 22.8% |
| 2 | reddit.com | 70 | 19.4% |
| 3 | monday.com | 62 | 17.2% |
| 4 | salesforce.com | 59 | 16.4% |
| 5 | creatio.com | 59 | 16.4% |
| 6 | sybill.ai | 49 | 13.6% |
| 7 | hubspot.com | 43 | 11.9% |
| 8 | ventureharbour.com | 41 | 11.4% |
| 9 | emailtooltester.com | 40 | 11.1% |
| 10 | tomba.io | 37 | 10.3% |
| 11 | axisconsulting.io | 34 | 9.4% |
| 12 | forbes.com | 29 | 8.1% |
| 13 | zapier.com | 28 | 7.8% |
| 14 | zoho.com | 27 | 7.5% |
| 15 | marketbetter.ai | 27 | 7.5% |
Prioritized actions to improve HubSpot's AI visibility, derived from the audit data.
Focus on optimizing content for high-traffic keywords related to CRM and marketing software. Conduct a thorough keyword analysis to identify gaps and opportunities. This will help improve organic search visibility and drive more traffic to hubspot.com.
Create and optimize video tutorials and webinars that address common CRM challenges and showcase HubSpot's features. Given that YouTube is a top cited domain, increasing video content will enhance brand visibility and engagement.
Develop a strategy to engage with users on relevant Reddit communities. Providing valuable insights and answering questions can enhance brand perception and visibility in discussions related to CRM and marketing software.
Identify and partner with key influencers in the CRM and marketing space to create authentic content. This will help reach new audiences and improve brand credibility, thereby enhancing AI visibility.
As voice search continues to grow, optimizing content for voice queries can help capture a new audience segment. Focus on natural language and question-based content to enhance visibility in voice search results.
Investigate and establish a presence on emerging social media platforms where potential customers engage. This can diversify brand visibility and capture attention from new user demographics.
Prompts: 25 buyer-intent queries across 7 categories (best_of, comparison, brand_comparison, brand_eval, how_to, alternatives, use_case).
Surfaces: Claude / Anthropic, Gemini / Google, ChatGPT / OpenAI, Perplexity.
Runs per prompt per surface: 3 (to account for response variance).
Total responses analyzed: 360.
Audit date: July 06, 2026. All data is point-in-time.
Presence Rate: Percentage of responses that mention the brand name or domain.
Share of Voice: Brand's share of all brand mentions across responses (relative to the competitive set).
Average List Position: Where the brand appears in numbered/bulleted recommendation lists (1 = first mentioned).
AI Visibility Score (0–100): Composite: 40% SOV + 40% presence rate + 20% surface coverage.
Consumer AI surfaces (ChatGPT, Gemini app) do not offer stable, ToS-compliant programmatic access at scale. API sampling is the industry-standard approach used by all major GEO tracking tools. The results are directional and correlate strongly with consumer surface behavior for informational queries.
AI visibility changes as models update, citations shift, and new content is indexed. We recommend re-running this audit every 4–8 weeks, or after significant content changes.