Your brand appears in some AI responses. Significant room to grow.
Score methodology: 40% overall SOV + 40% presence rate + 20% surface coverage
How often each brand appears across all 300 sampled AI responses.
| Brand | Presence Rate | Share of Voice | Responses Mentioning Brand |
|---|---|---|---|
| Shopify (your brand) | 85% | 28.3% | 256 |
| WooCommerce | 59% | 19.4% | 176 |
| BigCommerce | 53% | 17.7% | 160 |
| Wix | 48% | 15.9% | 144 |
| Squarespace | 41% | 13.6% | 123 |
| Magento | 16% | 5.2% | 47 |
Brand visibility differs across surfaces. This chart shows Shopify's SOV vs. top competitors on each platform.
| AI Surface | Presence Rate | Share of Voice | Avg List Position | Citation Count |
|---|---|---|---|---|
| Claude / Anthropic | 85% | 28.8% | 222.7 | 11 |
| Gemini / Google | 83% | 26.1% | 66.4 | 3 |
| ChatGPT / OpenAI | 88% | 27.6% | 1.2 | 7 |
| Perplexity | 85% | 30.9% | 32.7 | 26 |
Presence rate (% of responses mentioning Shopify) by query type and surface.
| Query Category | Claude / Anthropic | Gemini / Google | ChatGPT / OpenAI | Perplexity |
|---|---|---|---|---|
| Best-of queries | 100% | 100% | 100% | 96% |
| Competitor comparisons | 11% | 11% | 0% | 0% |
| Brand vs. competitor | 100% | 100% | 100% | 100% |
| Brand evaluation | 100% | 100% | 100% | 100% |
| How-to / educational | 80% | 60% | 100% | 90% |
| Alternative searches | 100% | 100% | 100% | 100% |
| Use-case queries | 88% | 88% | 100% | 100% |
Domains the AI surfaces cite most often when answering ecommerce platform queries. These are the authoritative sources in this niche from the AI's perspective. Building presence on these domains is a high-ROI GEO tactic.
| # | Domain | Citation Count | % of Responses |
|---|---|---|---|
| 1 | youtube.com | 108 | 36.0% |
| 2 | reddit.com | 76 | 25.3% |
| 3 | ecomm.design | 53 | 17.7% |
| 4 | shopify.com | 52 | 17.3% |
| 5 | websitebuilderexpert.com | 51 | 17.0% |
| 6 | litextension.com | 49 | 16.3% |
| 7 | wix.com | 28 | 9.3% |
| 8 | bluehost.com | 28 | 9.3% |
| 9 | printful.com | 27 | 9.0% |
| 10 | stylefactoryproductions.com | 24 | 8.0% |
| 11 | bigcommerce.com | 22 | 7.3% |
| 12 | facebook.com | 21 | 7.0% |
| 13 | objects.ws | 20 | 6.7% |
| 14 | neilpatel.com | 19 | 6.3% |
| 15 | tooltester.com | 19 | 6.3% |
Prioritized actions to improve Shopify's AI visibility, derived from the audit data.
Invest in creating high-quality, SEO-optimized content that addresses common ecommerce pain points and showcases Shopify's features. This can improve organic search visibility and drive traffic from top cited domains like YouTube and Reddit. Regularly updating the blog will also keep the content fresh and relevant.
Encourage users to share their Shopify success stories on platforms like Reddit and YouTube. User-generated content can enhance credibility and increase engagement, leading to more backlinks and mentions. This strategy can capitalize on the existing presence rate and enhance brand visibility across AI surfaces.
Identify key questions in the ecommerce niche and create targeted content aimed at capturing featured snippets. This can improve visibility in search results and drive traffic from platforms like websitebuilderexpert.com. Regularly auditing and updating this content will ensure it remains competitive.
Form partnerships with high-authority sites in the ecommerce space, such as ecomm.design and litextension.com, to gain backlinks. This can enhance domain authority and improve search rankings. Collaborating on content or co-hosting webinars can also drive traffic and engagement.
Focus on optimizing Shopify's local SEO to attract more regional businesses. This includes creating localized content and ensuring accurate listings on local directories. While this may not drastically impact overall visibility, it can enhance brand presence in local searches.
Create engaging video content showcasing Shopify features, customer testimonials, and tutorials to be shared on YouTube and social media. Video content can improve user engagement and shareability, potentially driving traffic from platforms where Shopify is already mentioned.
Prompts: 25 buyer-intent queries across 7 categories (best_of, comparison, brand_comparison, brand_eval, how_to, alternatives, use_case).
Surfaces: Claude / Anthropic, Gemini / Google, ChatGPT / OpenAI, Perplexity.
Runs per prompt per surface: 3 (to account for response variance).
Total responses analyzed: 300.
Audit date: July 06, 2026. All data is point-in-time.
Presence Rate: Percentage of responses that mention the brand name or domain.
Share of Voice: Brand's share of all brand mentions across responses (relative to the competitive set).
Average List Position: Where the brand appears in numbered/bulleted recommendation lists (1 = first mentioned).
AI Visibility Score (0–100): Composite: 40% SOV + 40% presence rate + 20% surface coverage.
Consumer AI surfaces (ChatGPT, Gemini app) do not offer stable, ToS-compliant programmatic access at scale. API sampling is the industry-standard approach used by all major GEO tracking tools. The results are directional and correlate strongly with consumer surface behavior for informational queries.
AI visibility changes as models update, citations shift, and new content is indexed. We recommend re-running this audit every 4–8 weeks, or after significant content changes.