White-label demo — your agency's logo, colors, and name replace ours on every client deliverable. The data below is a real 300-query audit run July 06, 2026 — nothing is mocked.
Your brand appears in some AI responses. Significant room to grow.
Score methodology: 40% overall SOV + 40% presence rate + 20% surface coverage
How often each brand appears across all 300 sampled AI responses.
| Brand | Presence Rate | Share of Voice | Responses Mentioning Brand |
|---|---|---|---|
| Shopify (your brand) | 85% | 28.3% | 256 |
| WooCommerce | 59% | 19.4% | 176 |
| BigCommerce | 53% | 17.7% | 160 |
| Wix | 48% | 15.9% | 144 |
| Squarespace | 41% | 13.6% | 123 |
| Magento | 16% | 5.2% | 47 |
Brand visibility differs across surfaces. This chart shows Shopify's SOV vs. top competitors on each platform.
| AI Surface | Presence Rate | Share of Voice | Avg List Position | Citation Count |
|---|---|---|---|---|
| Claude / Anthropic | 85% | 28.8% | 222.7 | 11 |
| Gemini / Google | 83% | 26.1% | 66.4 | 3 |
| ChatGPT / OpenAI | 88% | 27.6% | 1.2 | 7 |
| Perplexity | 85% | 30.9% | 32.7 | 26 |
Presence rate (% of responses mentioning Shopify) by query type and surface.
| Query Category | Claude / Anthropic | Gemini / Google | ChatGPT / OpenAI | Perplexity |
|---|---|---|---|---|
| Best-of queries | 100% | 100% | 100% | 96% |
| Competitor comparisons | 11% | 11% | 0% | 0% |
| Brand vs. competitor | 100% | 100% | 100% | 100% |
| Brand evaluation | 100% | 100% | 100% | 100% |
| How-to / educational | 80% | 60% | 100% | 90% |
| Alternative searches | 100% | 100% | 100% | 100% |
| Use-case queries | 88% | 88% | 100% | 100% |
Domains the AI surfaces cite most often when answering ecommerce platform queries. These are the authoritative sources in this niche from the AI's perspective. Building presence on these domains is a high-ROI GEO tactic.
| # | Domain | Citation Count | % of Responses |
|---|---|---|---|
| 1 | youtube.com | 108 | 36.0% |
| 2 | reddit.com | 76 | 25.3% |
| 3 | ecomm.design | 53 | 17.7% |
| 4 | shopify.com | 52 | 17.3% |
| 5 | websitebuilderexpert.com | 51 | 17.0% |
| 6 | litextension.com | 49 | 16.3% |
| 7 | wix.com | 28 | 9.3% |
| 8 | bluehost.com | 28 | 9.3% |
| 9 | printful.com | 27 | 9.0% |
| 10 | stylefactoryproductions.com | 24 | 8.0% |
| 11 | bigcommerce.com | 22 | 7.3% |
| 12 | facebook.com | 21 | 7.0% |
| 13 | objects.ws | 20 | 6.7% |
| 14 | neilpatel.com | 19 | 6.3% |
| 15 | tooltester.com | 19 | 6.3% |
Prioritized actions to improve Shopify's AI visibility, derived from the audit data.
ecomm.design and websitebuilderexpert.com are cited 53 and 51 times across this audit's 300 responses and don't feature Shopify prominently — pitch a comparison or contributed-content placement on these 2 first. Both already outrank Shopify in citation frequency for platform-selection queries.
Shopify's presence collapses in the "comparison" query category (0–11% across all 4 surfaces) versus 85%+ overall — direct "X vs Y" queries are where Shopify is losing the most ground. Publish comparison content answering those exact prompts (e.g. "Shopify vs BigCommerce vs WooCommerce") to close this specific gap.
Identify key questions in the ecommerce niche and create targeted content aimed at capturing featured snippets. This can improve visibility in search results and drive traffic from platforms like websitebuilderexpert.com. Regularly auditing and updating this content will ensure it remains competitive.
Magento shows the weakest AI presence of all 6 competitors tracked (15.7% presence, 5.2% SOV) while Shopify leads at 85.3%/28.3% — the audit's data supports a direct "switching from Magento" content angle, reinforced by partnering with litextension.com (49 citations, a migration-focused authority site) on a co-branded migration guide.
Focus on optimizing Shopify's local SEO to attract more regional businesses. This includes creating localized content and ensuring accurate listings on local directories. While this may not drastically impact overall visibility, it can enhance brand presence in local searches.
Create engaging video content showcasing Shopify features, customer testimonials, and tutorials to be shared on YouTube and social media. Video content can improve user engagement and shareability, potentially driving traffic from platforms where Shopify is already mentioned.
Prompts: 25 buyer-intent queries across 7 categories (best_of, comparison, brand_comparison, brand_eval, how_to, alternatives, use_case).
Surfaces: Claude / Anthropic, Gemini / Google, ChatGPT / OpenAI, Perplexity.
Runs per prompt per surface: 3 (to account for response variance).
Total responses analyzed: 300.
Audit date: July 06, 2026. All data is point-in-time.
Presence Rate: Percentage of responses that mention the brand name or domain.
Share of Voice: Brand's share of all brand mentions across responses (relative to the competitive set).
Average List Position: Where the brand appears in numbered/bulleted recommendation lists (1 = first mentioned).
AI Visibility Score (0–100): Composite: 40% SOV + 40% presence rate + 20% surface coverage.
Consumer AI surfaces (ChatGPT, Gemini app) do not offer stable, ToS-compliant programmatic access at scale. API sampling is the industry-standard approach used by all major GEO tracking tools. The results are directional and correlate strongly with consumer surface behavior for informational queries.
AI visibility changes as models update, citations shift, and new content is indexed. We recommend re-running this audit every 4–8 weeks, or after significant content changes.